United We Care Pledge Drive

United We Care is Hallmark’s annual fundraising campaign supporting the United Way of Greater Kansas City. Built around the real challenges faced by families in our community, the campaign aimed to inspire empathy, awareness, and meaningful participation among Hallmark employees.

The program centered on three touchpoints throughout company headquarters: immersive large-scale installations highlighting community needs, testimonial posters sharing personal reasons for giving, and a video series that extended those stories across internal channels. Working with a lean budget, I helped develop the core concept and led the creative collaboration needed to bring the campaign to life across multiple disciplines.

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Project Scope:

• Campaign concept development

• Cross-functional collaboration

• Art direction & creative leadership

• Presentation / sell-through

• Design & fabrication